Shellharbour City Council engaged us to work on a tourism campaign highlighting a compelling range of experiences, boosting awareness and growing year-round visitation.
Good Times campaign
We wanted to evoke feelings and memories of happy seaside holidays spent in a beautiful place and created the ‘GOOD TIMES’ campaign to capture the essence of those happy moments. Vintage-style posters were created as a departure from typical tourism campaign imagery, which were animated for Google display and social advertising.
The GOOD TIMES campaign became a finalist in the NSW tourism awards.
Spring
Spring launched in Sydney, increasing traffic to the Tourism Shellharbour website by 250%, with social ads achieving hundreds of thousands of impressions in the first week.
Four activity types were highlighted linking through to bookable experiences on the Visit Shellharbour site.
Bus stop posters appeared across key Sydney postcodes with digital running across the Google network, Facebook, Instagram and YouTube. Seasonally-focussed creatives showed increasing visitor numbers throughout the year.
Shellharbour Time campaign
A New Year campaign playing on the ‘Our Time’ theme of shared experiences continued to differentiate Shellharbour.
Video ads appeared across social platforms and continued to perform well, bringing consistently high traffic to the Visit Shellharbour site.
