We were approached by Noosa’s foremost holiday accommodation agency to take them through a full rebranding programme to help them to realise their business plan for the future.
Brand Strategy
We began the process with key members in a series of team workshops where we worked through brand personality, values, vision and customer archetypes.
We then worked closely to name the new brand and create a brand book for the new vision, values and tone of voice.
“Wow. Wow. Wow. You’ve captured our business vision, our brand vision and our team vision beautifully.”
Sue Willis | Managing Director
Style guide
Visual guidelines were created to set the direction for logo, colour, typography and image use.
Brand roll out
Our launch of the new brand commenced with launch communications via social countdowns, eDMs and both local and national press advertising.
Applying the new brand
The brand roll out continued with a vast array of applications including car livery, agent signage, stationery and e-brochures.
